- Instagram posts always need a photo or video. Text-only posts cannot publish there.
- Portrait photos need their Instagram crop set first, or the publish will fail asking for one.See “How do I make a photo Instagram-ready?” below.
- Pick the format: feed post, carousel, reel, or story.
- Approve the draft, then Stage it, or press Approve & Stage to do both at once. It publishes automatically at your next publish slot.
- Hashtags: Instagram posts carry at most five, and the best five are kept automatically.
Guide
How do I post to Instagram?
Instagram always needs media, sometimes a crop, and never more than five hashtags.
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