- Ranking signal
- None on Google’s list
- Rhythm
- Weekly, LinkedIn’s own figure
- First goal
- 150 followers
What LinkedIn says
Complete every section
LinkedIn says complete Pages see a 30 percent increase in weekly Page views.
Post weekly
Companies that post weekly see a 2x lift in engagement with their content.
An image in every post
Images typically bring a 2x higher comment rate, and video gets 5x more engagement.
3 to 5 hashtags
The ones that are top of mind for your organization, added to posts.
Grow past 150 followers
LinkedIn says that is where a Page’s opportunity for growth becomes exponential.
A second super admin
So the Page is never locked when one person leaves, and share the Page on LinkedIn and elsewhere from the admin view.
Read the post analytics
For each type of post, from the admin view.
- What Google shows
- One LinkedIn link on your Business Profile.
- Counts toward ranking?
- No. Google lists five actions that improve local ranking, and activity on social media is not one of them. The platform sends people to you; the listing is what ranks.
What we do
- The company page
The owner’s story, new hires, community moments, the why behind the care.
- One weekly slot
The rhythm we recommend, which matches LinkedIn’s own figure.
- Copy to other platforms
A Facebook or blog post becomes a LinkedIn draft, so the stories are told once and shaped per platform.
- Coming soon on the card
The LinkedIn card on Set up socials says so until the connection is live; the playbook applies the day it is.