- Ranking signal
- None on Google’s list
- Rhythm
- Weekly, at the hour followers are online
- Account
- Professional, linked to the Page
What Instagram says
A professional Business account
Instagram says business accounts are best for local businesses and service providers, and they unlock the tools below.
Linked to your Facebook Page
Instagram recommends it to get the most out of its business tools, and your category label comes from the Page.
The Contact button on
Directions, a phone number and an email sit near the top of the profile.
Category label shown
Under the profile image, so a visitor knows at a glance what you do.
Read Insights
Who your followers are, when they are online, and which posts grew your audience.
Keep the account public
A professional account cannot be private, and Instagram says your posts and reels may appear in search engine results so people outside Instagram can find you.
Stories and reels on both apps
Meta suggests connecting the Page and the account so Facebook and Instagram stories and reels reach viewers in both places.
- What Google shows
- One Instagram link on your Business Profile, and in some regions Google may show your Instagram posts about events, deals and offers there too.
- Counts toward ranking?
- No. Google lists five actions that improve local ranking, and activity on social media is not one of them. The platform sends people to you; the listing is what ranks.
What we do
- Through the Facebook Page
Instagram publishes through your Page, which is why Set up socials links the two first.
- Instagram-ready photos
The crop picker fits every photo to a ratio Instagram accepts, so a post is never refused for its shape.
- Hashtags, caption or comment
Your choice per post, from the set kept in Branding.
- A weekly slot
Keeps the account alive; reels and carousels are formats you pick on the post.
- Service and town in captions
Plain words, because a public professional account can surface in search engines.