- Instagram engagement drops when posts carry a wall of hashtags, so posts publish with at most five.
- When a draft has more, the five most relevant are kept automatically.
- Some posts add a first comment right after publishing, a common Instagram pattern that keeps the caption clean.
- Facebook has no such cap, so the same draft can carry its full hashtag set there.
Guide
Why did my hashtags change on Instagram?
Instagram gets at most five hashtags, chosen for relevance, not just the first five.
Ready to see it on your own business?
Start the free trial, or tell us what you do and we show you what we would automate first.
Get started