What makes a Google Business Profile rank?

Verify your business
Google says this tells it you are authorized to represent the business, so the profile is more likely to show up in search results.
Keep information exact
Businesses with complete and accurate info are more likely to show up in local search results, so hours, address, services and categories stay current.
Respond to reviews
Replying shows you value the feedback, and positive reviews with helpful replies can help your business stand out.
Add photos and videos
They show customers what you offer and tell the story of your business.
Add in-store products
For a retail store only. A practice without a shop can skip this one; the other four are the whole list.
No contact details in posts
Google may remove a post that carries unverified contact information such as a phone number or an email address.

Your profile already carries the phone number, and the Call button uses it, so the post text never needs one.

Relevance: How well a profile matches what someone is searching for.
Distance: How far the business is from the customer who is searching.
Prominence: How well known the business is, including how many websites link to it and how many reviews it has.
Posts: Updates, Offers or Events. Not on the list of ranking actions; a post reaches people who have already found you. Archived after six months unless it carries a date range, and Google gives no posting frequency.
Paying for rank: There is no way to request or pay for a better local ranking.
Social links: One link each to Facebook, Instagram, LinkedIn, Pinterest, TikTok, X and YouTube, and in some regions those accounts’ event, deal and offer posts may show on the profile too.

Weekly slot
One Cadence slot on the Google channel keeps a fresh post on the card.
Two a week at most
Past that the posts compete with each other, and Google gives no credit for volume.
A button on every post
Book, Learn more or Call is the only clickable thing on a Google post. Set it in the post’s edit dialog, under Google.
Service and town in words
Every post names them plainly, the way a searcher would type them.
Photos, replies, exact hours
The effort goes where Google says it counts. Reviews and the SEO audit cover the last two.
Steady, never bursts
A quiet month followed by five posts in one week clutters the card and earns nothing.

Sources

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