Glossary

Glossary

Marketing Studio

This application, your single hub for local marketing.

Cadence

The schedule that controls how often each kind of content is created and published.

Task

An AI skill you can run to produce marketing work, such as a post or a report.

GBP

Google Business Profile: your business listing on Google Search and Maps.

Brand voice

The saved tone and language rules the system uses to keep content sounding like you. You edit them on the Branding page.

Vault

A secure home for your credentials, brand assets, and shared files (coming soon).

Stage

Queues an approved post for automatic publishing. Approving alone does not queue it; staging does.

Media Library

Your photos and generated images. Approved items form the pool Auto Assign picks from when attaching an image to a post.

Auto Assign

The button that automatically picks the best approved photo from your media library for a post.

Format

How a post appears on its channel: a standard feed post, a photo carousel, a short video reel, or a 24-hour story.

Carousel

A single post that carries several photos the viewer swipes through. Needs at least two photos.

Reel

A short vertical video post. Needs a video attached.

Story

A photo or video that shows for 24 hours and then disappears.

Instagram crop

The square you choose on a tall photo so Instagram can post it. Photos needing one show a "⚠ IG" badge in Media.

Watermark

Your logo applied to post images at publish time. The photo in your library stays clean.

Publish slot

A time in your cadence when the post at the top of that channel’s staged queue goes out automatically.

First comment

A comment posted right after an Instagram post publishes. It is a common pattern that keeps the caption clean.

Copy to

The Review tool that makes an adapted draft of a post for each platform you tick. Each copy waits in Drafts.

Focus keyword

The phrase a blog post is written to rank for. The SEO checklist scores the title, the first paragraph, a heading and the description against it.

Button post

A Facebook post carrying a button such as Make an appointment. Facebook shows the link’s preview card instead of the photo.

Timing labels

Seasonal, promotion and one-time-only marks on a post, for your planning. They never move or stop a post.

Application Password

A password WordPress issues for one application. AutoInit publishes to your site with one, and revoking it in WordPress disconnects us.

Trial

Starter’s free period with a card on file and its own weekly post cap. The plan banner counts the days.